Read our book, (reached #1 on Amazon Kindle) to find out comprehensively about the tools and ideas that inform our approach.
Plus, hear from +35 successful 4th Sector Entrepreneurs whom we interviewed as research for the book.
* Download the first 2 chapters for free today!
Get the full book on AmazonReason behind the book
One of the few things that people can agree on at a time of so much fractious debate is that our society is faced with a host of what can at times seem insurmountable problems. Innovation is essential to find the solutions
We believe there is a need to recognise a 4th Sector of the economy, where the enterprise of business mixes with the sense of service of government and the compassion of not-for-profit to create an exciting space where innovation for substantial social good can truly thrive.
That’s why we believe it’s time to start talking clearly, coherently and consistently about a 4th Sector of the economy, but crucially one that is defined more by the attitude and intent of its leaders and their organisations as any legal definition or structure.
Individuals who exhibit a relationship with money that clashes with traditional commercial entrepreneurship; a restlessness that makes them ill-suited to the public sector; and a willingness to embrace risk to achieve their aims that clashes with the charity sector.
However, these attitudes which make them distinct can also result in a frustration of not being understood and a feeling of isolation by not fitting in.
In defining a 4th Sector, a checklist of attributes emerge which 4th Sector entrepreneurs can use to initiate themselves into the club and to recognise fellow comrades.
PArt one
What is the 4th Sector and why is it needed? This part also looks at the difficulties it creates for you as leaders in having to serve multiple masters and why anyone would choose to become a 4th Sector Entrepreneur.
PArt two
Some practical ways in which you can lay a solid foundation that allows you to work on your enterprise rather than in it.
PArt three
Looks at how Clarity of Leadership is built on three principles – Clarity for the Individual Leader, Clarity of The Big Result and Clarity of Market Positioning – and how this clarity can be communicated to everyone involved with your organisation using a tool called Strategy on a Page.
PArt four
On overview of the key areas you need to consider. Also introducing our fourth principle, which is that Talent – hiring, developing and retaining the right people – is the most important strategy of them all.
PArt five
Explaining our final three principles – Clarity of Measurement, Clarity of Execution and Clarity of Communication – which together form the backbone of your organisational culture.
PArt six
Introduces some meeting structures that bring everything together in a highly practical, day-to-day way.
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